While brainstorming names for the company, we asked ourselves, “What do we believe about our potential customers?” Themes of “predictable reality”, “stuck” and “at a plateau” began to emerge.

Alice in Wonderland became a source of images … Alice starts with a predictable reality, but finds herself on an adventure — a new path of possibilities — when she accepts the White Rabbit’s challenge to "Follow me!"

So the logo and name are about the White Rabbit way of life: discovering the truth about clients' current reality and learning to transcend self-imposed barriers to success. The logo represents a rabbit leaping out of a box. The White Rabbit Group engages with clients who are "in the box," but desire to move to a new level of business and marketplace success.

Are you ready for a new reality and to break into that next level of productivity and success? Contact us — let's discover together your new and preferred reality.

The logo and name are about the White Rabbit way of life: discovering the truth about our clients’ current reality and learning to transcend self-imposed barriers to success.

To learn more about breaking down the barriers to your organization's success, check out the Approach section >