Beyond
Reason
by
Mike Wagner
 I
recently spent a Saturday evening with 86,000 of my closest
friends. Most of us were dressed in red to cheer on the Nebraska
Cornhuskers as they played the Hokies of Virginia Tech. Unfortunately
on this day, Virginia Tech fans walked away happier. But I’m
not worried about football at the University of Nebraska -
when you have raving fans they’re not going to disappear overnight.
It’s
the same with your business or organization. No customer/client
is more valuable than the raving fan – for several reasons… Read
complete article >
Brand Challenge:
How is your organization turning customers
into raving fans?
Challenge: Profile your customers' typical
encounter with your organization. Be honest. What are your
customers' typical experience:
- When
they enter your place of business?
- When
they are first greeted?
- During
the sales process?
- When
contacted after the sale?
- When
the product/service is delivered?
Ask
yourself if you would enjoy that expericnce. Is there anything
remarkable about that experiece to keep clients coming back?
In today's crowded marketplace, you can't settle for mediocre.
Your success depends on having a high-performing brand with
customer experiences that result in raving fans.
Ask
the Rabbit
Q: So, is White Rabbit
Group a training company?
A: The simple answer to that question
is, “No”… and “Yes”. At White Rabbit Group we don’t consider
ourselves a training company, but yet we do a fair amount
of training.
All our training services are aimed at helping organizations
deliver on their promises to customers. Although we do provide
“isolated training” to companies – which is effective – White
Rabbit Group’s training services are much more powerful when
delivered in the context of agreed-upon Brand Promises to
a sweet-spot customer. Then the training is customized and
purposeful to delivering on our clients’ specific Brand Promises.
Step deeper into the rabbit
hole and learn more
about White Rabbit Group’s services. |
Brands
are like children - they're special when they're your
own. But that doesn't make them special to anyone else.
What makes a brand special enough to remember and even
tell others about? Read 
and learn what makes any idea, product or service important
enough to thrive in today's marketplace.