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What Am I Missing?
by Steve Vaught
 My son was back in town visiting from Denver so we decided to while away the hot, humid, Sunday afternoon at Hollywood’s latest Batman blockbuster, “The Dark Knight.” I splurged and purchased tickets for the matinee at our local IMAX® theatre. Big movie – big screen, was my rationale.
While
I’ve certainly seen a number of the traditional IMAX® movies
over the years, I’ve never taken in a feature-length production
on the multi-story screen and immersive surround sound. This
is going to be...Read
complete article >
Brand Challenge:
Is everyone in your organization reading from the same road map and living your brand?
Challenge: Have everyone in your organization answer the following questions and compare their answers:
- Who are the customers we target?
- What do we promise these customers?
- How does my job contribute to keeping those promises?
If you find many different answers or even none at all, you have a brand problem. Be sure you have clearly defined your brand to everyone in the organization and have actively sought their commitment to living your brand day in and out.
Ask the Rabbit
Q: Hey, that’s a real
different name for a company; White Rabbit Group. Where did
you guys come up with that name?
A: So, are we hippies who loved Jefferson Airplanes’ song “White Rabbit”, maybe raving fans of the book, Alice in Wonderland, or the movie “The Matrix”? You may be surprised to learn there actually is some method to our madness. Since we get this question all the time, we’ve included a page on our web site to reveal if our name’s origin comes from a legendary night in the 60’s or some other place. So, step into the rabbit hole and find out where our name really comes from. |
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Re-imagine! provokes. Read Tom Peters to challenge how you perceive
the performance of your brand. The pages are filled with thought-generating quotes, real-life examples and passionate calls to action. Peters is just what you need to kick start your organization’s brand.