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No
Time for Silence
by
Mike Wagner
 One
of my favorite cartoons depicts a large herd of gazelles
who have reached an impasse on the edge of a cliff.
The leader of the herd turns to the gazelle behind him
and says, "I don't want to be the leader anymore."
Especially in these times, lots of leaders know that
feeling.
Sometimes
you make bad decisions, your predecessor made a wrong
turn, or the economy goes south thereby dangling your
business over an abyss. Regardless, you're the leader...
Read
complete article >
Brand
Challenge:
Are you communicating the brand
vision inside your organization and gaining commitment
from your entire workforce?
Challenge: Answer these questions
to determine if you are communicating effectively in
your organization.
- Are
your internal communication methods sufficient to
reach your entire workforce?
- Is
your internal communications strategy consistent in
explaining the brand vision and its importance to
the organizations's success?
- Are
your top leaders communicating the brand vision to
their departments and explaining how it affects their
work?
If
you answered "No" to any of these questions,
you have some work to do. Every-one from the CEO to
the front-line workers must understand and be committed
to the brand vision for you to build a strong brand
- and that starts with communication.
Ask
the Rabbit
Q: I plan to
hold a company-wide meeting next week to rollout our
brand promises. How do I make sure these promises "live
on" past the end of the meeting?
A:
The best way to keep
your organization focused and delivering on your brand
promises is to lead by example. Use all your internal
communication resources to remind your employees of
the importance of keeping your brand promises to every
customer. Post the promises in every conference and
break room. Start meetings by reviewing them and how
the content of that meeting will help fulfill one or
more of the promises. This is especially important in
the first few months after the rollout, until it becomes
a part of everyone's work habits.
You
might feel like a broken record at times, but don't
underestimate the power of your enthusiasm, your example,
and your consistent communication to bring about purposeful
change.
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Ideas
and practical applications from Mike’s unique perspective.
Read what can happen if you fail to communicate
the brand vision to everyone in your organization:
Is
Your Brand Showing?>
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| 4/2:
Greater Des Moines Leadership Institute
4/3:
Impromptu Studio
4/6: Four Legacies 4/9:
Latham Seed Technologies
4/13:
Association of Fundraising Professionals
4/14:
REMAX agents
4/16:
Kreg Tool
4/28:
Bank Iowa Lunch and Learn
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The
7 Powers of Questions: Secrets to Successful Communica-tion
in Life and at Work
by Dorothy Leeds
 The
most valuable communication involves dialog - sharing
ideas from several points of view. Asking the right
questions gets the conversation started and can
improve your business, help determine what clients
really want, uncover opportunities, and get more
our of every business encounter.
Find
out more >
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