Time
to Change Your Swing?
by
Steve Vaught
 I
have been golfing for over forty years with a fair amount
of success. I was the "first man" on my high
school golf team and have managed to maintain a decent
game throughout the years despite never having proper
instruction. In fact, there was a sense of inner pride
that I was a self-made golfer.
However,
over the last few years I've grown increasingly dissatisfied
with my inconsistency and the nagging feeling I had
the ability to be a better player. I was as mystified
with my good performances as much as with my poorest
rounds - I didn't know why... Read
complete article >
Brand Challenge:
Are you making the best brand-advancing
changes in your organization?
Challenge: Choose a brand experience
your organization does not deliver consistently. Start
changing that experience from unpredictable to predictable
by having your team answer the following questions:
- How
does your customer interpret this inconsistency? How
does it make them feel?
- How
is this inconsistency breaking your Brand Promises?
- What
needs to change to ensure your organization consistently
delivers the desired brand experience regardless of
the circumstances or people involved?
Problem-solving
methodologies abound. Use the one that works for you.
What is important is that you solve the right problems
- the ones which improve how customers experience your
brand.
Ask
the Rabbit
Q: I know my
organization's brand performance needs to improve -
how long will it take?
A:
Unfortunately, there is no "light
switch" you can flip to instantly improve your
organization's brand performance. While you will see
certain improvement very quickly, significant, long-lasting
change takes time. The amount of time depends on the
size of your organization and your commitment to improving.
At White Rabbit Group, we assist our clients through
this journey, like Alice's trek through Wonderland.
We help them implement change in bite-sized increments
to avoid overwhelming the organization. Each step forward
on this journey must build on the previous step and
bring you closer to the goal of focusing on your sweet-spot
customer, making relevant promises, and consistently
delivering remarkable customer experiences.
Step into the rabbit
hole and learn more about White
Rabbit Group's services. |
Gordon MacKenzie tells how he did this for himself
and co-workers at Hallmark Cards. Allow him to show
you how to wake up and change too!