Don't Go It Alone
by Mike Wagner

Do you feel like you are the only one working on your business?

The primary indicator of your corporate vision being fully installed hinges on whether the entire organization is working on the business. All employees must be focused on the Sweet-Spot Customer and the promises you make to them. If everyone isn't making a contribution bigger than simply doing the immediate job before them, the vision has not been installed.

As the leader of your organization, here's what to look for if your vision isn't fully installed...
Read complete article >

Leadership Challenge:
How would you "draw" your organization?
To work on your business you need to analyze your business - the entire business. Depicting your organization visually gives you new perspectives on what areas need to improve in order to grow the business. So, how do you draw an abstraction?

We have created a simple-to-use model to draw your organization using a Venn diagram. Click here to open a one-page PDF of the model and three questions to answer about your company. This exercise will graphically show where resources are spent, where communications break down, and what is holding back your organization from achieving its potential.

So, in your next leadership meeting, start working "on" the business. Have everyone draw your organization. Compare. Discuss. The results will be game changing.

Ask the Rabbit
Q: Your concepts of corporate vision, customer, and promises are desperately needed at my company. However, I'm in Human Resources and not part of the leadership team. What can I do to help my company?

A: Many who have the opportunity to hear our strategic philosophy are not the owners or presidents of their companies. In fact, several have accused us of having worked in their organization when we speak of the disconnects between the customer and business practices.

Besides introducing White Rabbit Group to the president of your company (which is a viable option), use our concepts to make your HR department the best anyone has worked with. Determine your (HR's) Sweet-Spot Customer, the most relevant promises you can make to them, and start operationalizing those promises in your department.

For example: You determine HR's Sweet-Spot Customer is the other managers in your company and one of your promises is a hassle-free experience working with your department. What policies can be changed to make working with HR less of a hassle? What paperwork can be streamlined? How can HR be more responsive? How do you answer the phone?

Not only are the answers apparent on how to remedy current policies, but you now have a guide for future decision making. If the proposed change makes it easier for your department but more of a hassle for your Sweet-Spot Customer, the decision is clear.

This email was sent by White Rabbit Group, 3650 68th Street, Suite C, Des Moines, IA 50322.