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From Hoping to Knowing
by Steve Vaught
 Over the years we've worked with a wide variety of business leaders. Some have extensive education and experience in business. Others have training in other disciplines, like science or engineering, and have found themselves leading an organization in the business world.
The common thread among these leaders is that when it is time to make a business-based decision, it usually comes down to a guess. Oh, it can be a well-educated guess, but at the end of the day you are still hoping...
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Leadership Challenge:
Are you teaching your organization to navigate Moments of Truth?
You may know Moments of Truth by another name: "fires". As a leader, you feel it's your job to step in and put out the fires. You may even see yourself as the chief firefighter. To create a truly remarkable organization, you need to develop a team who can recognize Moments of Truth and navigate the correct course of action. Each Moment of Truth delivers a customer experience which strengthens or weakens your relationship with them.
Start teaching your organization to navigate Moments of Truth by trying this at your next meeting:
- Identify a recurring Moment of Truth in your organization.
- Clearly describe the situation so everyone understands why it is a Moment of Truth.
- Ask your team to come up with possible courses of action to navigate the situation. Do not provide your answer and challenge their thinking only if they are really off course.
Teaching your team to properly navigate Moments of Truth grows their capacity and allows you to relinquish your job as chief firefighter and assume your role as leader.
Ask the Rabbit
Q: I want to get my leadership team focused for 2011 so we can hit the ground running in the new year. Where should I start?
A: This is a great question we hear a lot this time of year. To start focusing your leadership team for 2011 we recommend our Work ON Your Biz Workshop. This highly interactive session pulls your leaders out of the day-to-day firefighting of working in the business to think strategically about the organization as a whole. The two powerful diagnostic tool presented will quickly allow your leaders to assess your organization's performance and reveal the issues that are holding you back.
Get your 2011 started off in the right direction with the Work ON your Biz Workshop.
working in the business to think strategically about the organization as a whole. The two powerful diagnostic tool presented will quickly allow your leaders to assess your organization's performance and reveal the issues that are holding you back.
Get your 2011 started off in the right direction with the Work ON your Biz Workshop.
working in the business to think strategically about the organization as a whole. The two .
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Mike Wagner speaks with Liz Nead about how to handle change - good or bad.
This clip is from Liz's television show "Nead Inspiration".
Watch the video >
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11/4: Drake Athletics
11/8: Iowa Telecommunications Association
11/8: Iowa Asian Alliance
11/9: Control Installations of Iowa, Inc.
11/10: Young Professionals Group
11/11: Iowa YMCA Key Leader Conference
11/12: Des Moines Social Club
11/15: Saxton, Inc.
11/16: Woodward Communications
11/22: Saxton, Inc.
11/29: Aviva
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Turning Vitamins Into Aspirin: Consumers and the "Felt Need"
by Dan & Chip Heath
 Marketing experts, and brothers, Dan and Chip Heath spin their special brand of advice in the latest edition of Fast Company magazine.
Your customers have real "pain" they'd like to alleviate. Are you helping them with "aspirin" or are you pushing your special brand of "vitamin"?
"You've heard the old saying, 'If you invent a better mousetrap, the world will beat a path to your door.' Don't bet on it. The world's felt need isn't for a better mousetrap. It's for a dead mouse."
Listen to the felt needs of your customers to secure more business and create long-term raving fans.
Read the article >
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