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It's About Time
by Steve Vaught
 Yet another newspaper headline announces, "Close Look at Dating Finds Men Choose Attractive Women". After a quick double take you mutter something along the lines of, "Well, duh!" At White Rabbit Group we recently had a similar experience when reviewing the findings of a study undertaken by IBM.
The report's full title is "Capitalizing on Complexity - Insights from the Global Chief Executive Officer Study". It really is a fine report - I encourage you to download a free copy of your own
from their web site.
For frequent readers of this newsletter, or if you are familiar with our work, you will come across numerous concepts and recommendations we have been using with our clients for many years. It's always nice to have your work validated - especially by such a respected business source as IBM.
The report groups its findings by how CEO's will cope with leading their organizations in an...
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Leadership Challenge:
Are your ears tuned into the Right Customer?
It is understood in most companies that customer feedback is considered important. However, not all feedback is created equal.
Can you imagine Fox News (regardless of your political affiliation) soliciting feedback on their programming from readers of the Huffington Post? Not likely! Fox News has total clarity regarding their sweet-spot viewer (customer) and has tailored an entire news channel to suit their needs.
How clear are you? How clear is your leadership team? How clear are your employees? In your next leadership meeting ask each leader to answer the following questions privately before discussing as a group:
- Who is this organization's sweet-spot customer?
- What do they "look like"? (demographics, psychographics, geographics, etc.)
- What do we help them accomplish?
As you begin to tweak and reshape your product/service offerings for 2011, be sure your ears are tuned into your Right Customer. How well you know your sweet-spot customer and adapt to their needs will determine how well your organization performs in 2011.
Ask the Rabbit
Q: As a business owner, I thought I had to have all the answers. With the marketplace becoming more complex, that's not the case anymore. Any advice?
A: Many business owners and CEO's feel they are the person everyone turns to for the answers - and if they don't have them they'll be letting those people down and may even look foolish.
The fact is, you're not alone in leading your organization. No one can have all the answers all the time. Tap into the enormous amount of knowledge and experience residing in your employees.
Solicit your employees for ideas and refuse to be a source of easy answers. Innovative leadership is about questioning the status quo and creating a safe environment for others to participate. Help them grow by asking "why" and refusing to settle for pat answers. They may have been using your answers for a very long time so it will take awhile for you to grow them into decision-making "adults". It will be well worth the effort.
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Mike Wagner reviews the recommendation to work on your business - not in it. Great advice, but it's not that easy.
Mike discusses the barriers that may be holding you back. The first step to a solution is recognizing the problem.
Watch the video >
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1/6: Saxton, Inc.
1/7: Girl Power Biz Network
1/10: Saxton, Inc.
1/11: Paragon IT
1/12: Infastech
1/13: National Assoc. of Women Business Owners
1/19: Independent Professional Seed Assoc. - St. Louis
1/20: IT Leadership Forum
1/22: CMA in Kansas City
1/24: Saxton, Inc.
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The War of Art
by Steven Pressfield
 In Steven Pressfield's first nonfiction work, he focuses on combating resistance and living the destiny that is gifted to each person. Pressfield's highly personal philosophy has merit for anyone frustrated in fulfilling his or her life purpose.
The book identifies and explains seven distinct stages of the creative process and details the three principles of the creative impulse. It also supplements Pressfield's inspirational thoughts on overcoming resistance through introspective questions and practical exercises that further elaborate the creative process.
Learn More >
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